Brand guidelines
The SmartGrow Infotech brand
Everything needed to represent SmartGrow correctly: logos, colors, type, signature elements, and how we write. If you're putting the brand somewhere, start here.
01 · Logo
The circuit star
A five-point star traced like a circuit board: three nodes connected by traces, with the SGI monogram at its heart. It stands for engineering and growth in one mark.
Primary · horizontal
Full color with navy wordmark. Default on light backgrounds.
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Dark surfaces · horizontal
Teal star, white wordmark. Default on dark backgrounds.
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Mono · horizontal (dark)
Navy star with white wordmark for tinted surfaces.
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Mono outline · horizontal
All-navy line version for subtle placements.
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Primary · mark
Square star mark. Favicons, avatars, app icons.
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Dark surfaces · mark
Star mark for dark backgrounds.
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Mono navy · mark
Single-color star mark.
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Mono outline · mark
Outline star mark.
Download PNGClear space
Keep space equal to the star's inner node diameter on all sides.
Minimum size
24px tall for the mark, 32px for the horizontal lockup.
Don't recolor
Use only the variants above. No gradients, shadows, or new colors.
Don't distort
Never stretch, rotate, outline, or crop the logo.
02 · Color
Teal for the brand, blue for action
The logo owns teal and orange. The interface stays neutral: white or pure black, with Action Blue reserved for headings and links that matter.
SmartGrow Teal
#1690B8
The star. Logo primary, brand recognition.
SmartGrow Orange
#F18A21
The spark. Accents, eyebrow dots, highlights.
Deep Navy
#0B1B2B
Wordmark and mono logo color.
Action Blue
#0067F3
Select headings, links, interactive emphasis.
Ink
#212121
Body headings and primary buttons on light.
Pure Black
#000000
Dark mode background.
White
#FFFFFF
Light mode background, cards.
Slate
#50576B
Body copy on light surfaces.
Ratio in practice: roughly 80% neutral surfaces, 15% Action Blue emphasis, 5% teal and orange brand moments. Dark mode inverts the neutrals to pure black and keeps the same accents.
03 · Typography
Satoshi speaks, Inter explains, Mono counts
Three faces, three jobs. Headlines are packed tight; body copy stays comfortable; numbers and labels go monospace.
Hero headline
Satoshi Bold · 50px / 34px mobile · letter-spacing -2.5px
We engineer products
Section heading
Satoshi Bold · 36px / 26px mobile · tracking tight
The numbers so far
Card title
Satoshi Semibold · 18–24px
Product Development
Body
Inter Regular · 15px · letter-spacing -0.5px · leading snug
We help startups and B2B enterprises move from vision to reality, and beyond. One hand on design, the other on development.
Label / stat
JetBrains Mono · 11–13px · uppercase · wide tracking
500+ PROJECTS DELIVERED
Satoshi
Display face. Weights 500 / 700 / 900. Served via Fontshare.
Inter
Body face. Global letter-spacing of -0.5px keeps text packed.
JetBrains Mono
Stats, eyebrows, and labels. Uppercase with wide tracking.
04 · Signature elements
The details that make it ours
Circuit eyebrow
Section eyebrows
An orange node, a fading trace, and a mono label. Echoes the circuit star. Opens every major section.
Dotted grid
Blue-tinted dot grid behind heroes, fading out radially. Structure without noise.
Availability badge
A pulsing green dot and an honest scarcity line. Always links to the booking page.
05 · Voice
Plain, warm, professional
We write like a person explaining work to another person. Apple-level polish, zero fluff.
Plain English
Short sentences. Everyday words. No jargon unless the reader uses it too.
No em dashes
Commas and full stops carry the rhythm. Never the long dash.
No pricing on pages
Every price conversation happens on a call. Pages never quote fees.
No delivery promises
Timelines depend on the project. They're agreed on the call, not printed.
06 · Boilerplate
The official description
Use this text verbatim in press, directories, and partner pages.
SmartGrow Infotech is a technology solutions and training company based in Hyderabad, India. Established in 2021, we partner with startups, small and medium-sized businesses, enterprises, and students to deliver reliable, scalable, business-focused technology, and to develop future technology professionals through internships, industry-oriented training, and hands-on project experience. Our services span product development, web and mobile applications, AI/ML, digital marketing, technology consultancy, and US IT staffing.
Next step
Need something not covered here?
Ask us for source files, co-branding approval, or anything brand related.
info@smartgrowinfotech.com · +91 9063935182
Headquarters: Madhapur, Hyderabad, Telangana, India